There is a simple reason why your business needs to be visible in Google’s search results: 80% of consumers use search engines to find local products and services. And an incredible 18 percent of local searches lead to purchases within a day — more than double the rate of non-local searches.
At zeylo we understand the importance of optimizing your website for search engine ranking, and a highly targeted approach to Pay-Per-Click (PPC) advertising campaign. We help you reach local customers that are interested in your product or service, and are truly ready to buy.
Optimizing your website to rank highly in the search engine results pages (SERP) is a continuous process and takes time. That is why our designers and programmers pay great attention to build your website on a solid foundation so it ranks favorably to competitors with “generic” websites. Here are just a few items we pay close attention to when developing your website:
Adding snippet/schema markup so your website can be easily found by search crawlers with the necessary information such as location and business hours.
Using only relevant keywords in Title, URLs & page description to ensure high Click-Through-Rates (CTR) in the rankings.
Optimizing page loading speeds to prevent web crawlers from abandoning their visits and allowing them to read all the content of your website.
Making sure your website uses compelling content for your business and market. This will also help to earns links, citations, and amplification.
Ensuring your website can easily be read by search crawlers and does not use technology, outdated URLs or wrong web server configurations that can block or slow them down.
Getting to the top of the search engine result page and staying there takes a long-term strategy and a dedicated, well-rounded team of web and SEO professionals. zeylo offers the following integrated SEO services that deliver on this goal:
An effective Pay-Per-Click (PPC) campaign puts your brand at the top of the search results, and allows you to effectively target customers who wouldn’t normally find your website in their Google search results.
zeylo has a long track-record of successfully managing hundreds of Pay-Per-Click campaigns with industry-leading Cost-Per-Click, Click- Through-Rate and Cost-Per-Sale performance. We develop and constantly monitor our PPC campaigns to ensure that they are both cost- effective and driving the right kind of traffic to your site.
We design special landing pages that support the specific content of your PPC advertisements, which increases conversion rates and sales.
zeylo's talented copy-writers craft highly targeted marketing messages to maximize the Click-Through-Rate and reduce your Cost-Per-Sale.
zeylo uses proprietary analytic tools to define the minimum bids required to reach the widest possible target audience. This results in the lowest Cost-Per-Click for all your campaigns.
Henry Ford once famously said “I know at least half of my advertising budget works; I just don't know which half.” Fortunately, we have come a long way since then and can tell you exactly which campaigns deliver the desired results.
We perform an in-depth analysis of your business and market to choose the right keywords at the lowest price, including long tail keywords for your local business.
Helping one of our clients with a small boutique hotel to compete with Airbnb and big luxury hotel chains was a challenge we simply could not resist. After developing a comprehensive SEM strategy zeylo was able to increase our client’s bookings by close to $15,000 a month, in just a little over 6 months’ time. And with less than $450 of spending on Pay-Per-Click (PPC) campaigns each month.
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